In 2011, Brett Novek started good hYOUman to honor his late father. His mission was simple: do something that makes you, and those around you, feel good! Today, we do this by creating the most comfortable clothes on the planet, but also by partnering with organizations and individuals who facilitate our mission of giving back and doing good every day.


Stand Up to Cancer
The Giving Keys
Race to Erase MS
Leukemia & Lymphoma Society
Teen Cancer America
Boo 2 Bullying
Surfrider Foundation

Partner with Us

Our story is about the power of one hYOUman to forever shape the lives of others by inspiring them to live their best day, everyday. Each season we spotlight an amazing good hYOUman’s story on the back of our product hang tags. We are committed to sharing stories like Brett’s so that we may inspire a community of good hYOUman’s all over the world.